AMSOIL's RECORD since 1972, reflects years of excellence under the astute leadership of founder and pioneer, Al Amatuzio. His grit and determination to uphold a dream and his stamina to withstand criticism and controversy in the oil industry is outstanding. He has documented an inspiring history of innovation and great market leadership.

View Five Short Film Clips of Albert J. Amatuzio,
Founder, President And Chief Executive Officer
of AMSOIL INC., An American Success Story.

Al was inducted in 1984 into the Lubricants World Hall Of Fame for pioneering synthetic motor oil. Other inductees include founders of Valvoline and Mobil. Click Here For Learn More.

AMSOIL indisputably is a "category creator." That term means that a company was the first to create a new product category and successfully take advantage of it. Coca-Cola and Kleenex are great examples of this.

Seldom, if ever, does a competitive imitator take the number one position away from the category creator. This is true of AMSOIL as well. It leads the field in synthetic motor oils and lubricants for ground (non-aviation) uses.

AMSOIL is a COMPANY of "FIRSTS":

FIRST to develop an API rated 100% synthetic motor oil

FIRST to introduce the idea of "extended drain intervals" with a recommended 25,000 mile OR one-year drain interval

FIRST to produce synthetic motor oils for diesel engines, racing engines, turbo and marine engines

FIRST to introduce synthetic oils that legitimately contribute to improving fuel efficiency

FIRST to make synthetic automatic transmission fluid which is universal

FIRST to create and market filters made of nanofibers.

There are many more "FIRSTS" you can find at AMSOIL's website. AMSOIL never rests on its laurels or past glory. If anything, its creativity and attainment of even more "firsts" is moving at an even faster pace.

AMSOIL INC. has partnered with with several quality world leading companies and now experiences a "world presence" along side of these partners worldwide.

AMSOIL INC. has had a wonderful start since 1972 and is still the respected leader in synthetic lubrication technology.

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